WhatsApp + Email · Multi-channel newsletter

Your readers are
on WhatsApp.
Now your
newsletter is too.

98% WhatsApp read rate
20% email open rate (industry avg)

Briefs is the only newsletter platform that delivers to both email and WhatsApp — from a single editor. Write once. Reach 2 billion WhatsApp users who actually read what you send. No duct tape. No extra tools.

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Founding publishers already on the platform

No credit card required
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New Brief
Email
Subject: The quantum state of newsletter open rates
This week in physics: the superposition of your subscribers — both reading and not reading — collapses the moment you send via WhatsApp.
$$P(read) \approx 0.98$$
Sending to 2 channels · 847 subscribers
🚀 Send now
📱 WhatsApp delivery
Email delivery
The quantum state of…10:42
Last week's briefFri
Previous editionMon
avg 22% open
98%
WhatsApp read rate
+214
new subscribers this week
98%

of WhatsApp messages are opened and read — typically within 3 minutes of delivery.

Powered by WhatsApp Business API.

✉ Email newsletters
20%

average email open rate. 80% of your audience never even see your email campaigns.

2bn
Daily WhatsApp users — your audience lives on WhatsApp. Opt-in is required
$5
per month to start — all features included
1
editor to write for both channels simultaneously
The problem

Every newsletter tool
was built for email only.

Substack, Beehiiv, ConvertKit — they were all built in San Francisco for San Francisco users. None of them understand that for 2 billion people across Africa, South Asia, and Latin America, WhatsApp is the primary communication layer. Not email.

📬
Email open rates are collapsing
Inbox competition is at an all-time high. Gmail's promotions tab buries newsletters. 80% of your hard-won subscribers never see your emails.
🌍
Western tools don't understand your audience
No WhatsApp support. No local dial codes. No understanding that your subscribers in Lagos, Nairobi, or Mumbai live on their phones — not their inboxes.
🧩
You're duct-taping 4–5 tools together
Newsletter platform + bio-link app + CRM + analytics + writing tool. At 3–4× the cost of Briefs. And none of them talk to each other cleanly.
How Briefs compares

The only platform built
for how your audience actually reads.

Feature Briefs Substack Beehiiv ConvertKit Linktree
WhatsApp delivery
Email delivery
Bio-link page included
LaTeX / math editor
Per-link analytics Paid only
AI writing companion Limited
Built for Global South
Starting price $5/mo 10% revenue share $42/mo $25/mo $5/mo
Free trial 14 days, all features Free (limited) Free (limited) Free (limited) Free (limited)
Comparison based on publicly available plan details as of 2026. Pricing may vary.
Core features

Everything in one place.
Nothing left out.

One workspace. No duct-taped integrations.

Native WhatsApp delivery

Write your brief once and send it to both email and WhatsApp simultaneously. Your subscribers receive a beautifully formatted WhatsApp message — not a clunky link, not a PDF attachment. A real, readable message in the app they already live in. 98% get read within minutes.

Conversational subscribe · 98% read rate · Global South–first

Subscribe and unsubscribe in WhatsApp chat

No app to install. No web form to fill. Your subscribers join your WhatsApp newsletter by sending a single message in WhatsApp chat. Unsubscribe the same way. Zero friction — because the best subscriber experience is the one that meets people where they already are.

Zero install · Conversational UX · Instant confirm

LaTeX-enabled rich editor

Write complex mathematical expressions, scientific notation, and technical content directly in your briefs. The editor renders LaTeX inline — powered by MathJax/KaTeX — so you never break your flow. The only newsletter tool built for technical creators who think in equations.

$$E = mc^2$$ · \frac · \sum · Full KaTeX support

Rich toolbar + live preview

A full rich-text toolbar — paragraph styles, bold, italic, underline, lists, links, colour, highlights, Unsplash image search, and PDF import. Switch to Live Preview at any time to see exactly how your brief renders before it goes out.

Rich toolbar · Live preview · Unsplash · PDF import

Newsletter embed + targeted campaigns

Embed a subscribe form anywhere on the web. Subscribers land directly in your Briefs lists — segmented, tagged, and ready. Send with recipient variables, link tracking, and open-rate analytics per campaign. Email is an optional add-on — you only pay when you're ready to send.

Embed form · Segmented campaigns · Link tracking · Open rates

Email is an affordable add-on

Email sending is optional — you only pay when you're ready to send. Rookie email: 5,000/mo for $9. Premium: 20,000/mo for $36. PremiumPlus: 50,000/mo for $49. A small $1–2/mo light-sender pack is coming soon. Pay as you grow.

Optional add-on · 5K–50K emails · Pay as you grow

Unlimited contacts + smart segmentation

Import from CSV, add manually, or capture via your newsletter embed or WhatsApp chat. Briefs creates searchable profiles for every contact — including WhatsApp subscribers. Segment by any attribute and target exactly the right slice of your audience.

CSV import · WhatsApp contacts · Smart lists · Recipient variables

Brief builder with PDF / DOC import

Write structured briefs for any contact or topic. Import from PDF, DOC, or TXT to seed your brief with existing content. The AI companion fills gaps and classifies content — so you're always the most prepared person in the room.

PDF · DOC · TXT · AI classification · Download as PDF

Subscriber growth analytics

Track your newsletter audience month by month across both email and WhatsApp channels. See which campaigns drove the most sign-ups, monitor open rates and click-throughs per send, understand where your best subscribers come from — all from one dashboard.

Growth charts · Per-channel stats · Open rates · Campaign history

Per-link analytics — geo, device, OS

Every link on your bio-link page is tracked independently. Total clicks, unique visitors, daily averages, top countries on a world map, device breakdown, operating system, traffic sources, and a full recent-clicks table with location and time.

World map · Device · OS · Traffic sources · Recent clicks

AI copy assistance — in your editor

The AI companion lives inside your brief editor. Ask it to draft copy, rewrite a section, suggest a subject line, translate for different audiences, or summarise a long import. It understands your writing context — suggestions feel native, not generic. One click from the toolbar.

AI copy · Rewrite · Summarise · Subject lines · Translation

Content classification + smart tagging

The AI Assistance add-on doesn't just write — it reads. Automatically classifies imported content (PDF, DOC, TXT) by topic, tags contacts intelligently, and helps you organise your briefs library at scale. Available as an $8/mo add-on across all plans.

Content classification · Auto-tagging · $8/mo add-on
New

Brief citations — like academic papers

When another creator cites your brief in their own work, you find out. Briefs tracks cross-brief citations and sends you a real-time notification — showing you the brief that cited you and the person who wrote it. Academic paper citation tracking, for your published work on Briefs.

Citation tracking · Real-time notifications · Who cited you

How citation notifications work

You publish a brief. Another Briefs user cites it. The moment they publish, you get a notification with the citing brief, the author, and a direct link to see your work referenced in context.

New citation Just now
Marcus J. cited your brief
in "The State of Newsletter Monetisation 2026"
View citation →
View their brief →
How it works

From signup to first
campaign in 5 minutes.

3 steps. No setup call. No credit card.

01

Connect your audience.

Import contacts from CSV, add manually, or capture via your newsletter embed. WhatsApp subscribers join by sending a single message — no forms, no app download. Every subscriber lands in your Briefs lists, segmented and ready.

CSV importWhatsApp subscribeNewsletter embed
02

Write once in Briefs.

Use the LaTeX-ready rich editor with AI assistance. Import from PDF or DOC. Your brief is formatted perfectly for both email and WhatsApp delivery — you don't write twice. Claim your bio-link page from the same dashboard.

LaTeX editorAI companionPDF importBio-link
98% read rate
03

Reach them everywhere.

Send to email and WhatsApp simultaneously. Track opens, clicks, and WhatsApp reads in real time. Add the email add-on only when you're ready. WhatsApp delivery is available on all plans from day one.

Email + WhatsAppOpen ratesGeo analytics
Early publishers
TO
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+

They switched.
They stayed.

What early publishers say after their first month using Briefs for WhatsApp newsletters, bio-links, and campaigns.

"I was sending WhatsApp newsletters manually, copy-pasting to 400 contacts. Briefs automated everything — and the read rates are genuinely insane. My email open rate is 18%. WhatsApp is 97%."

AK
Amaka K.
Tech journalist · Lagos

"The LaTeX editor alone is worth it. I publish physics explainers and never had a tool that handled equations and newsletter distribution in the same place. The AI companion writes my subject lines better than I do."

MJ
Marcus J.
Physics researcher · Ibadan
✉ Email + WhatsApp

"I deleted my Linktree the same day I set up my Briefs bio-link. The per-link analytics are miles better — I finally know which links actually get clicked and from which country. Setup was 4 minutes."

SL
Sola L.
Consultant · Abuja
Join the founding publishers — start free
Pricing

Simple. Transparent.
No surprises.

14-day free trial. All features unlocked. Email sending is optional. WhatsApp delivery is included on all plans.

Founding member pricing — locked in forever when you join now
Rookie
$5
per month
After your 14-day free trial
  • WhatsApp delivery (included)
  • Unlimited contacts
  • Bio-link page (all 5 templates)
  • Newsletter embed
  • List segmentation
  • Recipient variables
  • Link tracking + open rates
  • Per-link analytics
  • PDF / DOC import
  • Advanced analytics
Optional add-ons
Email · 5,000/mo+$9/mo
AI Assistance+$8/mo
Start free trial →
Most popular
Premium
$12
per month
After your 14-day free trial
  • Everything in Rookie
  • 3 business + personal profiles
  • PDF / DOC / TXT import
  • Advanced analytics
  • Priority support
Optional add-ons
Email · 20,000/mo+$36/mo
AI Assistance+$8/mo
Start free trial →
PremiumPlus
$20
per month
After your 14-day free trial
  • Everything in Premium
  • 10 business + personal profiles
  • Download as PDF
  • Email validation
  • White-label options
Optional add-ons
Email · 50,000/mo+$49/mo
AI Assistance+$8/mo
Start free trial →

14-day free trial  ·  No credit card  ·  WhatsApp on every plan  ·  Cancel anytime

Start today

Your audience is reading
their WhatsApp.
Right now.

Every day you send email-only newsletters, 80% of your list doesn't see them. Briefs puts your next brief in the app they already live in. Takes 5 minutes to start.

Founding member pricing — lock it in now

14-day free trial

No credit card needed

WhatsApp on every plan

Cancel anytime